Deutsche Bank

Success for Frieze New York

May 14, 2012 │ New York

In its inaugural New York exhibition, May 4 – 7, on the city’s famed Randall’s Island Park, Frieze Art Fair New York drew approximately 45,000 visitors and featured works from around the world

On Wednesday, May 2, Deutsche Bank kicked off Frieze Art Fair with a dinner for 145 attendees at the Whitney Museum of American Art, hosted by Pierre de Weck, member of the Bank’s Global Art Advisory Committee and Head of Private Wealth Management. Michael Bloomberg, Mayor of New York City, delivered opening remarks welcoming the Fair to New York City, thanking Deutsche Bank for serving as sponsor, and emphasizing the role art plays in the city's economy.

The Deutsche Bank Lounge at Frieze New York also provided clients with an opportunity to see selected works from Deutsche Bank’s corporate collection. This exhibition, entitled “The Sight of Sound,” focuses on music themed artwork. Art professionals, collectors, and enthusiasts streamed to Randall’s Island, situated between Manhattan, Queens, and the Bronx. Brooklyn architectural firm SO-IL transformed the island with a custom-designed tent structure – the size of several football fields – that curved around the banks of the East River.

Frieze New York also offered an array of public projects and programs. A series of talks featured art world luminaries such as MOMA director Glenn Lowry, artist Taryn Simon, and Haus der Kunst director Okwui Enwezor, a member of Deutsche Bank’s Global Art Advisory Committee. Outside the tent, Frieze Projects commissioned and displayed works by New York-based artists including John Ahearn, who re-created his Bronx Hall of Fame, and Tim Rollins and KOS (“Kids of Survival”), who invited young visitors to contribute to one of their famed murals. Also on display was a free outdoor sculpture park, which placed new and existing works by renowned artists such as Louise Bourgeois and Christoph Büchel along the East River.

In an effort to engage young visitors, Deutsche Bank Americas Foundation funded a youth guide by non-profit 826NYC, which took inspiration from Eames playing cards. The Bank also hosted student groups from New York City public schools and participants from New York Foundation for the Arts’ (NYFA) Immigrant Artist Program.

Deutsche Bank, the Fair’s main sponsor, has supported the annual event in London for the past eight years.

More Information

Premier of Frieze New York 
Deutsche Bank sponsors Frieze Art Fair's New York debut


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