Deutsche Bank

Premiere of Frieze New York

May 4 – May 7, 2012 │ New York

In record speed, London’s Frieze Art Fair has established itself as one of the most important trading posts for young art worldwide. Now, Frieze has made the big leap over the Atlantic.

A circus tent, a curved mirror, a mobile home in the form of a huge human body – Frieze Projects will transform Randall’s Island into “a fantasy world.” At least that’s the promise made by the young curator Cecilia Alemani, who selected the artists for the project series of the first Frieze New York. The setting and date of the new fair were excellent choices: with a splendid view of the Manhattan skyline, the park landscape on Randall’s Island is at its most beautiful in the spring. Most of the Frieze Projects are situated outdoors – such as Ulla von Brandenburg’s striped tent, site of a shadow play performance, and Virginia Overton’s curved mirror installed between trees, a work that transports the viewer into a kind of Alice in Wonderland world. The sculpture park is curated by Tom Eccles, renowned director of the Center for Curatorial Studies at Bard College; it offers possibilities for encountering contemporary art not only to Frieze visitors, but anyone making a day trip to the island in the East River.

Further information

Deutsche Bank CSR USA

Frieze New York Tent. Rendering courtesy SO – IL and Frieze New York

Frieze New York Tent. Rendering courtesy SO – IL and Frieze New York

Deutsche Bank and Frieze

Deutsche Bank has acted as main sponsor for the London's Frieze Art Fair, which regularly boasts more than 60,000 visitors, since its second run in 2004. It was logical for the bank to initiate its cooperation with Frieze New York as well. The expansion of the partnership also furthers Deutsche Bank’s global art program; after acting as main sponsor in Asia with Art Hong Kong, it now supports one of the most promising young art fairs on the American continent.
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Last Update: 5.9.2013
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